Cycle Toronto needed a rapid-response advocacy campaign opposing provincial plans to dismantle municipal bike infrastructure. The resulting high-visibility grassroots campaign rallied public awareness and sustained momentum ahead of a major legal victory.

Celebrating this win, a secondary community thank-you campaign utilized bold, location-specific graphics pointing out the network of bike lanes preserved by their efforts.

Arts Across Ontario is a landmark report designed for the Ontario Arts Council to showcase the economic and community impact of arts and culture across the province.

The publication translates complex regional data into a clear, engaging visual narrative through bold typography, generous scale, and a considered colour palette. Large callouts, vivid photography, and local artist profiles work together to reflect the distinct character of each region.

As the first province-wide economic assessment of Ontario’s arts sector, the project included fully designed English and French editions, and was supported by a complementary social media campaign extending the report’s reach across digital channels.

To initiate a city-wide brand refresh, the City of Richmond Hill launched a public survey inviting residents to share their perspectives. To promote participation, we developed a series of bold, simplified cutouts featuring key Richmond Hill landmarks, set against the brightest green in the municipal colour palette. The call to action and survey QR code were positioned prominently to maximize visibility and engagement.

Survey insights, combined with stakeholder consultations and facilitated workshops, informed the development of a new brand strategy and an updated tone and voice, scheduled to roll out throughout 2026.

The Bentway, a growing public space in Toronto, needed assistance with some graphic design for their 2024 season.

Using their established brand, we developed an advertising campaign, a huge host of outdoor way-finding and exhibition signage, and parallel event-specific marketing campaigns for a 2000+ person outdoor yoga class, and a 2.5km long concrete dominoes public activation.

ReFrame Film Festival has been bringing a program of local and international documentaries to Peterborough, Ontario for many years. It was a pleasure to return and help their small but mighty team with some graphic design.

Using artwork created in collaboration with three artists we made a suite of posters, festival passes, staff badges, tickets, a 44-page program book, venue signage, and a host of digital assets.

ReFrame 2025 ran downtown Peterborough January 23-26, and continued virtually until February 2nd.

Graphic design support on a massive OOH and social campaign for GARDASIL® 9, a vaccine for HPV. If left untreated HPV can lead to many forms of cervical, anal, head and neck cancers. The campaign included roof scape digital screens, a metro station takeover, transit shelter ads, lower thirds for broadcast news, outdoor digital screens, print and social advertising.

Air Miles travel campaign in partnership with tourism Fort Myers, Florida, promoting destination over multiple channels.

Art direction for a new search function on airmiles.ca that was applied to emails, homepage and in-app banners, and online branding. The new interactive map feature allows collectors to search for thousands of AIR MILES partners from across the country.

A creative platform built around the idea that by working out at the YMCA, members are contributing to the greater good made possible through the organization’s social programs. The campaign features members, volunteers and staff from YMCAs in the Greater Toronto Area and includes a 2-minute “anthem” video, 30-second and 15-second spots, OOH signage, in-facility promotional materials and a campaign microsite, with the assets being leveraged on social and digital channels.

Winner of the RGD So(cial) Good Award, 2018

Published in Communication Arts, 2018

An in-house campaign using Toronto landscapes shot through kaleidoscopic lenses. Creative spoke to the many views one would see at the 2016 Toronto International Film Festival, through the global community of filmmakers, and through the neighbourhoods and communities that come together to give Toronto a world of infinite views. The campaign included outdoor, print and web advertising, 60-second, 30-second and 15-second spots, merchandise, video, and site branding.

A new branding system developed for the City of Peterborough, built around the idea that its location and the energy of its people make it far from the average city. The concept came from community research, and inspired a new logo and the tagline, “Outside the Ordinary”. A full brand guideline was created, along with a set of sample templates. Finalized in 2018, the brand continues to be rolled out across the city.

Lead designer on the expanded 326-page printed Festival Programme Book produced over a condensed schedule during July and August. Creative development of programme divider pages and other non-programming editorial content, followed by layout of programming content that remained fluid up to the print deadline. Time included for multiple rounds of revisions per organization-wide sign-off. Oversaw printing proofs and the creation of a digital edition.

The Ontario Ministry of Advanced Education and Skills Development needed an advertising campaign focused on highlighting the benefits of a career in the trades. The campaign featured real trades people from across Ontario, and included OOH and online display ads.

A visual identity created for the Toronto stop of Stanley Kubrick: The Exhibition, developed with the approval of the exhibition organizer Frankfurt Deutsches Filmmuseum, Germany. The advertising campaign promoted the exhibition, film programme and special events over several months, including OOH, transit, 15-second spot, newsprint, online display ads, merchandise and exhibition collateral. Elements from the campaign carried through the exhibition design. 

An in-house campaign for the TIFF exhibitions and film programme, A Century of Chinese Cinema, reflecting the history of the Mainland, and the forward-thinking look and feel of Hong Kong. The campaign contained print and posters, 60-second and 30-second spots, building wraps, assorted collateral, and online display ads. Campaign design was picked up by British Film Institute in London, UK.