The Bentway, a growing public space in Toronto, needed assistance with some graphic design for their 2024 season.

Using their established brand, we developed an advertising campaign, a huge host of outdoor way-finding and exhibition signage, and parallel event-specific marketing campaigns for a 2000+ person outdoor yoga class, and a 2.5km long concrete dominoes public activation.

ReFrame Film Festival has been bringing a program of local and international documentaries to Peterborough, Ontario for many years. It was a pleasure to return and help their small but mighty team with some graphic design.

Using artwork created in collaboration with three artists we made a suite of posters, festival passes, staff badges, tickets, a 44-page program book, venue signage, and a host of digital assets.

ReFrame 2025 ran downtown Peterborough January 23-26, and continued virtually until February 2nd.

Graphic design support on a massive OOH and social campaign for GARDASIL® 9, a vaccine for HPV. If left untreated HPV can lead to many forms of cervical, anal, head and neck cancers. The campaign included roof scape digital screens, a metro station takeover, transit shelter ads, lower thirds for broadcast news, outdoor digital screens, print and social advertising.

Art direction for a new search function on airmiles.ca that was applied to emails, homepage and in-app banners, and online branding. The new interactive map feature allows collectors to search for thousands of AIR MILES partners from across the country.

A creative platform built around the idea that by working out at the YMCA, members are contributing to the greater good made possible through the organization’s social programs. The campaign features members, volunteers and staff from YMCAs in the Greater Toronto Area and includes a 2-minute “anthem” video, 30-second and 15-second spots, OOH signage, in-facility promotional materials and a campaign microsite, with the assets being leveraged on social and digital channels.

Winner of the RGD So(cial) Good Award, 2018

Published in Communication Arts, 2018

A new branding system developed for the City of Peterborough, built around the idea that its location and the energy of its people make it far from the average city. The concept came from community research, and inspired a new logo and the tagline, “Outside the Ordinary”. A full brand guideline was created, along with a set of sample templates. Finalized in 2018, the brand continues to be rolled out across the city.

Lead designer on the expanded 326-page printed Festival Programme Book produced over a condensed schedule during July and August. Creative development of programme divider pages and other non-programming editorial content, followed by layout of programming content that remained fluid up to the print deadline. Time included for multiple rounds of revisions per organization-wide sign-off. Oversaw printing proofs and the creation of a digital edition.

The Ontario Ministry of Advanced Education and Skills Development needed an advertising campaign focused on highlighting the benefits of a career in the trades. The campaign featured real trades people from across Ontario, and included OOH and online display ads.

A visual identity created for the Toronto stop of Stanley Kubrick: The Exhibition, developed with the approval of the exhibition organizer Frankfurt Deutsches Filmmuseum, Germany. The advertising campaign promoted the exhibition, film programme and special events over several months, including OOH, transit, 15-second spot, newsprint, online display ads, merchandise and exhibition collateral. Elements from the campaign carried through the exhibition design.