Air Miles travel campaign in partnership with tourism Fort Myers, Florida, promoting destination over multiple channels.

Lead designer on the expanded 326-page printed Festival Programme Book produced over a condensed schedule during July and August. Creative development of programme divider pages and other non-programming editorial content, followed by layout of programming content that remained fluid up to the print deadline. Time included for multiple rounds of revisions per organization-wide sign-off. Oversaw printing proofs and the creation of a digital edition.

Graphic design support on a massive OOH and social campaign for GARDASIL® 9, a vaccine for HPV. If left untreated HPV can lead to many forms of cervical, anal, head and neck cancers. The campaign included roof scape digital screens, a metro station takeover, transit shelter ads, lower thirds for broadcast news, outdoor digital screens, print and social advertising.

Art direction for a new search function on airmiles.ca that was applied to emails, homepage and in-app banners, and online branding. The new interactive map feature allows collectors to search for thousands of AIR MILES partners from across the country.

A visual identity created for the Toronto stop of Stanley Kubrick: The Exhibition, developed with the approval of the exhibition organizer Frankfurt Deutsches Filmmuseum, Germany. The advertising campaign promoted the exhibition, film programme and special events over several months, including OOH, transit, 15-second spot, newsprint, online display ads, merchandise and exhibition collateral. Elements from the campaign carried through the exhibition design. 

A design refresh to mark ten years of investment in the next generation of film makers. Borrowing from recent brand updates to the umbrella organization it comes from, Telefilm Canada, Talent Fund was seeking direction to enhance and refine their communication elements. Updates to fonts, colours and ten hero images were assembled into a creative toolkit with templates and guides for use across all future channels.

The location, the service and the building itself combine to offer many reasons why people choose 61 Yorkville. This is Y.

Developing an elegant wordmark, giving direction for photography, typography and layout, a full brand book was developed and supplied to inform internal communications, signage and advertising.

A creative platform built around the idea that by working out at the YMCA, members are contributing to the greater good made possible through the organization’s social programs. The campaign features members, volunteers and staff from YMCAs in the Greater Toronto Area and includes a 2-minute “anthem” video, 30-second and 15-second spots, OOH signage, in-facility promotional materials and a campaign microsite, with the assets being leveraged on social and digital channels.

Winner of the RGD So(cial) Good Award, 2018

Published in Communication Arts, 2018

Art Direction developed to promote the wide range of products available at Dollarama regardless of the season. Created to work with various Air Miles BMO offers across various social channels.

In partnership with marketing agency Outpost 379 to develop a design system and create all print and digital assets required for the YMCA of Greater Toronto’s annual donor appreciation event that took place in April 2023. Assets included printed and digital invitations, a printed 24-page program, a pre-show digital slide deck and event presentation, as well as a printed thank you advertisement.

An in-house campaign using Toronto landscapes shot through kaleidoscopic lenses. Creative spoke to the many views one would see at the 2016 Toronto International Film Festival, through the global community of filmmakers, and through the neighbourhoods and communities that come together to give Toronto a world of infinite views. The campaign included outdoor, print and web advertising, 60-second, 30-second and 15-second spots, merchandise, video, and site branding.

A 76-page annual report created for LCBO Corporate Communications, created as both English and French versions. Following brand guidelines and supporting the theme of the report, a simplified, flexible design system was designed to make a variety of layouts.

A new branding system developed for the City of Peterborough, built around the idea that its location and the energy of its people make it far from the average city. The concept came from community research, and inspired a new logo and the tagline, “Outside the Ordinary”. A full brand guideline was created, along with a set of sample templates. Finalized in 2018, the brand continues to be rolled out across the city.

Creative branding for an educational initiative in cystic fibrosis and CF-related topics, with the goal to enhance excellence in care and provide context on new knowledge. Creative branding is applied to website, presentation design, PowerPoint templates and printed collateral. 

The Ontario Ministry of Advanced Education and Skills Development needed an advertising campaign focused on highlighting the benefits of a career in the trades. The campaign featured real trades people from across Ontario, and included OOH and online display ads.

An artistic design built around the idea that audiences transcend space and time by seeing films at ReFrame. The creative features analogue collage film strips digitally retouched to reflect themes of environment, community and activism. These window gateways appear hovering in an unexpected place. The campaign included festival collateral, online and print advertising, the festival program book, site branding, with assets being leveraged on social and digital channels.

An in-house campaign for the TIFF exhibitions and film programme, A Century of Chinese Cinema, reflecting the history of the Mainland, and the forward-thinking look and feel of Hong Kong. The campaign contained print and posters, 60-second and 30-second spots, building wraps, assorted collateral, and online display ads. Campaign design was picked up by British Film Institute in London, UK.